Tuesday, August 17, 2010
Brooks Brothers Fall 2010
Brooks Brothers has released their fall campaign for 2010, and overall, I am impressed. They are certainly targeting a younger demographic, and in some ways that is scary. However, they seem to be targeting them with preppy classics in updated fits. In addition, they seem to be branching out with their website and advertising. The videos on the brooksbrothers.com resemble the Ralph Lauren Rugby line videos on his website. Also, Brooks seems to be digging in the archives for old photos to promote their heritage and new clothing.
Though I am impressed to see oxford cloth button downs in J Press fashion with a button flap pocket, I am disappointed that they are only available in extra slim fit. In addition, I am disappointed to not see more sack suits and 3/2 rolls in their collection. Yes, there is a presence but not nearly enough. Though I still wear clothes from the Brethern, I do wish they would move away from this European skinny legs and super skinny shirts and suits thing they are promoting. Sure, I don't want to look like a potato sack, but sack suits don't have to fit like a potato sack. Anyway, I still give the Brethern kudos for their new collection.