Personally, I think J Press will fail, because they haven't survived for as long as they have by trying to keep up with the latest trend. However, I guess one could argue that their clients are slowly dying out, but the rest of the new world isn't a twig either. So, I argue they will have new clients. Plus, I would not pay the prices they will price their products at when I can have the likes of Polo or Brooks. A good example of this is their shetland sweaters. Rugby sold them for $98 and you can get them for $41 on clearance. Why pay the J Press asking price of $200. Theirs are not that superior, and their sweaters are huge and too thick.